Effective Date: 07 July 2025

At Lotus Femcare, we are committed to protecting your privacy and ensuring that your personal data is handled with transparency, care, and respect. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or interact with our services, in full compliance with the General Data Protection Regulation (GDPR) and applicable privacy laws.

1. Who We Are

Lotus Femcare is a wellness and informational blog focused on female health, skincare, lifestyle, and mental well-being. Our website is intended for users who seek evidence-based wellness content and product recommendations. This Privacy Policy applies to all users and visitors of our website.

2. Information We Collect

We may collect the following types of personal and non-personal information:

Personal Data You Provide Voluntarily

When you interact with our website, we may collect:

  • Name

  • Email address

  • Mobile number

These details may be collected when you:

  • Subscribe to our newsletter

  • Submit a contact form

  • Participate in surveys or giveaways

  • Sign up for email marketing

  • Leave a comment on the blog

Automatically Collected Data

We may automatically collect certain information through cookies and analytics tools, such as:

  • IP address

  • Browser type and version

  • Device type

  • Pages visited and time spent

  • Referral URL

3. How We Use Your Information

We use your data for the following lawful purposes:

  • To personalize your experience and deliver relevant content

  • To send newsletters, promotions, and wellness tips via email or SMS (with your consent)

  • To analyze website traffic and improve our content

  • To serve personalized advertisements via Google Ads

  • To provide product recommendations via Amazon and other affiliate links

  • To respond to inquiries and comments

4. Email & SMS Marketing

By subscribing to our mailing list or opting in via forms, you agree to receive:

  • Health and wellness tips

  • Product recommendations

  • Exclusive offers and promotional content

You can opt out at any time by clicking the “Unsubscribe” link in our emails or replying “STOP” to SMS messages.

We do not sell, rent, or trade your personal data to third parties. Ever.

5. Affiliate & Advertising Disclosure

We participate in the Amazon Associates Program and other affiliate marketing programs, which means we may earn a commission when you purchase products via links on our site.

We also display Google Ads. Google may use cookies to serve ads based on your previous visits to this or other websites. You can opt out of personalized ads through Google’s Ad Settings or visit www.aboutads.info.

6. Legal Basis for Processing (GDPR Compliance)

Under the General Data Protection Regulation (GDPR), we rely on the following legal bases to process your personal data:

  • Consent – When you voluntarily provide your information

  • Legitimate Interests – To operate and improve the website

  • Legal Obligation – To comply with applicable laws

You may withdraw your consent at any time.

7. Your Rights Under GDPR

If you are located in the EU or EEA, you have the following rights regarding your personal data:

  • Right to Access – Know what data we hold about you

  • Right to Rectification – Correct inaccurate or incomplete data

  • Right to Erasure – Request deletion of your data

  • Right to Restrict Processing – Limit how we use your data

  • Right to Data Portability – Receive your data in a structured format

  • Right to Object – Object to processing or direct marketing

  • Right to Withdraw Consent – At any time, without affecting prior use

To exercise any of these rights, please contact us at:
📧 info@lotusfemcare.com

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Analyze traffic (via Google Analytics or similar)

  • Store user preferences

  • Display personalized ads

By using our site, you consent to our use of cookies. You can change cookie preferences in your browser settings.

To learn more, visit our Cookie Policy (optional).

9. Data Retention

We retain your personal data only as long as necessary:

  • For the purposes outlined in this policy

  • As required by law

  • Until you withdraw consent or request deletion

10. Data Security

We implement industry-standard security measures to protect your data. However, no method of transmission or storage is 100% secure. We encourage you to exercise caution and avoid sharing sensitive information via unencrypted channels.

11. Third-Party Services

We may use third-party tools and platforms (e.g., Google, Mailchimp, Amazon) that process your data under their own privacy policies. We encourage you to review those policies for more details.

12. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal data from minors.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. The revised version will be posted on this page with an updated “Effective Date.” Please review this page periodically.

14. Contact Us

For questions, concerns, or GDPR-related requests, please contact:
📧 info@lotusfemcare.com
📍 INDIA

Subscribe to our Femcare Newsletter!

Discover Your Best Self with Care

Join the Lotus Femcare community! Get our trusted guidance on nurturing your mind, body, and spirit directly to your inbox. Let’s build a healthier, more vibrant you, together.